Describing the purpose of a health product
A practical way to describe product purpose, users and functions before discussing evidence or market requirements.
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Responsible product information
Product information helps people understand what a product is for, what it can do and how it should be used. Its quality depends on the accuracy of the whole message, including images, metric names and qualifications.
Information matched to purpose
Labels, instructions, websites and digital interfaces should tell a consistent story about a product. A limited finding should not become a broad promise when it moves from a technical report to a consumer-facing statement.
Areas of work
Purpose and scope. Describing the intended function and users without implying a wider capability.
Evidence and claims. Connecting the wording of a statement to the product and evidence it concerns.
Limitations and uncertainty. Providing qualifications where they are needed for an accurate understanding, close to the statement they qualify.
Digital presentation. Considering the meaning conveyed by scores, alerts, colours, comparisons and recommendations.
Industry communication. Distinguishing membership, sponsorship and participation from product approval or endorsement.
Resources
Connecting product statements to supporting evidence
An editorial review method for tracing a product statement back to its scope and supporting material.
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